the sun chip shape of the father brand. It might be subtle, but it’s there.
Whether or not it matters is a different story. Most people are in the process of ripping the bag open to overthink the conscious choices of the design. But nevertheless, there’s something somewhat corny about knowing that the logo is not random. It’s a little quiet tie back to a name that has been etching itself into your subconscious for decades.
Feel free to go eat your Classic or Sour Cream & Onion or whatever your dip is, because now you’ve got this bit of trivia bouncing around in your head too. Lay’s didn’t arrive from nothingness. They’ve got an entire powerhouse of snacks that has been quietly winking at you with the logo the entire time.
Oh, and if you’re into this sort of “brand logos have something secret” rabbit hole, apparently there is
