what conditions the chips were made in (presumably not literally on the sun), the image offered is enough. The brand says “crispy,” “fresh,” “ready to crunch,” without taking one step further to convey that message.
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And the colors? Oh yeah, that’s another whole layer. Yellow, according to marketing folks, is an appetite trigger. Cheerful. Fast food places love it. Red is similarly appetite-triggering, but it’s more of a shout. Red grabs awareness, but also makes someone feel something. Together, red and yellow are basically the hack code for snack packaging. There’s a reason why 50% of the products in the chip aisle are red and yellow in color. It’s Pavlov yet somehow also cheese dust.
Next time you hold a bag of Lay’s, maybe give the bag a solid minute of stare time. You will literally see it. The familiar shape, the color echo, that subdued nod to
