When you look at Lay’s, you’re probably not thinking “Yes, the PepsiCo snack conglomerate that also owns Doritos and Cheetos,” but you are surely absorbing that continuity without even realizing it. Just some soft visual cues. Yellow circle. Red banner. Same warmth, same energy. A slightly different execution.
Why a Sun? Why Not a… Potato?
And then there’s the symbolic aspect which maybe sounds like reading too much into a bag of chips, but hear me out. The sun shape in the logo doesn’t happen by accident. It’s all about a feeling of warmth, freshness, vitality. Everything joyous that you’d want to associate with your food. The Frito-Lay sun seeks to say, “We’re fun! We’re fresh! We definitely didn’t sit in a warehouse for nine weeks before arriving in your pantry!”
Similarly for Lay’s, the yellow circle essentially gives you a sunny, gold, just-fried vibe. It is of little consequence
