What The M&M Initials Actually Stand For

to develop a small chocolate candy protected by a hard outer coating.

His idea would eventually become one of the most recognizable products associated with the Mars name.

Who Was Bruce Murrie?
Bruce Murrie was the son of William Murrie, a prominent executive at the Hershey Chocolate Company.

His family connection to Hershey was particularly important during the early development of M&M’s. At the time, access to chocolate supplies was an important consideration for anyone hoping to manufacture chocolate products on a large scale.

Bruce Murrie joined Forrest

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