an American businessman and the son of Frank C. Mars, the founder of the Mars candy company.
He became involved in the family business but eventually developed ambitions of his own. He was interested in creating products that could appeal to consumers while solving practical problems.
One idea that influenced the development of M&M’s was the possibility of making chocolate easier to carry in warm conditions.
Traditional chocolate could become soft or melt when exposed to heat, making it inconvenient in certain situations. Forrest Mars saw an opportunity
