ownership structure. The M&M’s name remained after the original partnership changed, becoming a lasting reminder of how the product began.
The Little Candy Name With a Big Story
It is easy to assume that M&M’s is simply a catchy name chosen for a colorful candy. In reality, the initials refer to the two men who helped launch the product: Forrest Mars and Bruce Murrie.
Their partnership brought together an idea for chocolate protected by a hard shell and the resources needed to turn it into a
