the candies were supplied to American military personnel. Their portability and protective coating made them a useful chocolate option for people on the move.
How Did the Partnership Work?
The original arrangement brought together two businesses with different strengths.
Forrest Mars brought the concept and entrepreneurial drive behind the new candy. Bruce Murrie’s connection to Hershey was valuable because Hershey had access to chocolate supplies and manufacturing expertise.
The partnership helped establish M&M’s as a commercial product. However, the arrangement did not last forever. Forrest Mars eventually gained
