develop and market a candy that combined chocolate with a hard outer shell. Their surnames supplied the two initials that became the brand name M&M’s.
Although the name is short and simple, it reflects the business partnership that helped bring the candy to life.
Why Were M&M’s Created?
M&M’s were introduced in 1941, during a period when portable, durable snacks were especially useful. One inspiration often associated with their development was the observation that soldiers in the Spanish Civil War had access to chocolate
