solution.
Rather than selling a conventional chocolate bar, the new product would consist of small chocolate pieces surrounded by a hard candy coating.
This design made the candies convenient to carry, distribute, and eat.
The Importance of the Hard Candy Shell
The hard outer shell became one of the most distinctive features of M&M’s.
Unlike an ordinary chocolate bar, which can quickly become messy when exposed to warmth or handled directly, the candy coating provides a protective layer around the chocolate.
It also gives each piece its familiar
