Why Was Hershey Involved?
During the early 1940s, the availability of important ingredients was becoming increasingly complicated because of World War II.
Chocolate and other commodities were affected by wartime demand and restrictions. Having access to a dependable chocolate supplier was therefore especially valuable.
The connection with Hershey helped the new business obtain the chocolate required for production.
This relationship also demonstrates how business partnerships can bring together people and resources that would be difficult to combine independently.
When Were M&M’s First Introduced?
M&M’s were introduced
